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Glue4 Focus on Multi-channel services

We've selected the articles below for their direct relevance to the developments in multi-channel services.

The Mobile Internet

Is it a viable channel or are we still a long way off from convergence? Rather than focussing on the state of technology Neil Garner explains why he thinks that NFC will make a difference.
The web only truly took off when the problems of search and transactions had been addressed. In a similar way, mobile will truly take off when search is quick and simple, and when transactions are simple, secure and cost effective.

Click here to read the full article that appeared in the Financial Times.

The Limitations of the Internet - Why You Should Do More

This Glue4 paper discusses the current state of internet, mobile and interactive TV usage in the UK. It considers how to reach the significant number of consumers without PC-based internet access. Read this article.

Channel Hopping

The benefits of on-line shopping are undisputed. The next phase of the challenge for retailers is to integrate their processes so that their customers can interact with each channel seamlessly. Beyond this there's the opportunity presented by SkyNet, a TV based service that can help retailers and banks reach the 40% of UK households without PC based internet access. Read this article which appeared in Retail Systems.

Cul8r

The power and lure of mobile phones shows no sign of slowing. The real benefits, according to Neil Garner, will be realised when mobile campaigns are fully integrated with other channels. This article in Marketing Week looks at some of the opportunities beyond basic SMS driven services.

Talking 'bout a Revolution

Mobile phone technology is finally being embraced by retailers. This article considers some of the applications, from in store marketing to payments and integration with other channels such as the internet. Neil Garner urges retailers to take advantage of the existing infrastructure and get involved. Read this article which appeared in Retail Systems.

The Possibilities of m-commerce

Glue4 consultancy writes about mobile commerce and the future of the Internet.

Other Interesting Links

Mobile payments are mainstream news. An article which appeared on the BBC website looks at how mobile payments will evolve as NFC matures.